Lansing, MI (WTVB) We told you about those talking urinal cakes distributed by the Office of Highway Safety Planning this week to deliver a message to bar patrons about drinking and driving. Your first thought was probably unrepeatable...your second thought was by then its too late, if they are in the bathroom then they have already been drinking and that ship has sailed. Youre third thought was how sexist, why are just men getting this message.
Melody Kindraky with the Office of Highway safety planning says there is a reason, young males are three times as likely to be involved in a drunk driving collision. The urinal cake system for delivering targeted message has been used in other states.