From WENN.com

The Hotel Rwanda star is backing Reading is Fundamental's latest initiative, Book People Unite, which aims to provide literature for children living in poverty.

Cheadle has now urged his Twitter.com followers to donate to the scheme.

In a post on his microblogging page, he writes, ""Fact: only 1 book for every 300 kids living in poverty. Watch RIF's PSA (public service announcement) & help get books to kids.""