The busty blonde beauty was selected to replace supermodel Claudia Schiffer as the face of Guess two decades ago, and now her little girl with ex Larry Birkhead, Dannielynn, has been chosen to front the firm's kids Spring 2013 campaign.
In one of the ads, the six year old can be seen wearing a denim skirt, yellow belt, and fedora while flashing a smile on a beach, and in a second picture she is photographed leaning against a piece of driftwood as she looks out onto the ocean.
And company creative director Paul Marciano insists Dannielynn is a natural, just like her mum, who died of an accidental overdose in 2007.
He tells UsMagazine.com, ""Dannielynn has the same playful spirit that her mother had on a set. She is a second-generation Guess girl, which makes this campaign a first for us.""