By Susan Heavey and David Lawder
WASHINGTON (Reuters) - Chief executives of more than 80 big U.S. corporations, including Goldman Sachs, Cisco Systems and Boeing, joined forces to press Congress to reduce the federal deficit in a rare show of broad corporate unity.
Though the list largely excludes the energy and technology sectors, an omission organizers say they are trying to fix, the U.S. corporate chiefs who did take part said it was urgent to put in place a bipartisan plan to shrink America's debt.
"We are one deal away from fixing the debt and putting our nation back on a stronger economic footing that can restore us to greater job growth," Aetna CEO Mark Bertolini said in a statement on Thursday backed by 86 other CEOs.
"If the Congress can commit to a plan outline as early as possible after the election, it will restore business confidence in our economy and investment will follow," he added.
If Congress fails to reach a deficit reduction deal by the end of the year, it will automatically trigger big spending cuts and tax increases in 2013. This so-called "fiscal cliff" would hit the still-recovering U.S. economy hard.
Economic data indicated business investment showed signs of stalling in September, a sign that worries over a possible sharp tightening in the federal budget are weighing on the economy.
While it is too early to know how much impact the CEOs could have on the public debate, their unified message might strike a chord with an electorate dismayed by the deeply divided Congress. Only one in five Americans approve of the job Congress is doing, according to the latest Gallup poll.
In a conference call featuring a number of the CEOs, Honeywell boss Dave Cote said Congress should reach an agreement during the "lame-duck" session after the election to come up with a more long-term solution early next year.
Washington observers broadly assume that that is precisely what Congress will do, essentially a "down payment" of some kind during the post-election session to buy time until the presidential inauguration and start of a new Congress.
'A POTENTIAL DISASTER'
"From my perspective, there's a potential disaster, or a potential opportunity here," Cote said. "If we go off the fiscal cliff, we could have a recession that in my view is worse than any economist is forecasting today."
The U.S. deficit this year will top $1 trillion for a fourth straight year, pushing the national debt past $16 trillion. While the United States currently borrows at record-low interest rates, investors worry this will change.
President Barack Obama said this week he expected to have a "grand bargain" deficit-reduction deal within six months of starting a second term, a bold prediction that does not seem to have dissuaded the CEOs from pushing harder for a solution.
One element of that solution, which has been anathema to Republicans, is more revenue. While not expressly calling for higher taxes as such, the CEO group is endorsing the principle of a broader tax base that generates higher revenue.
Such an openness to more taxation may seem antithetical, but a growing number of corporate chiefs, including Goldman's Lloyd Blankfein and GE's Jeff Immelt, have said in recent months they were willing to pay that price to solve the problem.
It also stands in some philosophical contrast to business groups like the U.S. Chamber of Commerce, which has described the fiscal cliff as a "Taxmageddon" that would lead to the largest tax increase in history.
Congressional sources said the CEO call was unlikely to hurt matters but may not have much influence either.
"I don't think it really changes anything. The business community has never been the stumbling block when it comes to revenues, it's always been the Tea Party. Hopefully it helps, but we'll see," said one senior Senate Democratic aide, speaking on condition of anonymity.
Lobbyists familiar with congressional thinking say business groups like this could provide cover for lawmakers nervous about voting for anything that could be labeled a tax increase.
'FIX THE DEBT'
The CEOs' statement was organized by a group called "The Campaign to Fix the Debt," which is urging Washington to set aside partisan differences.
The group is essentially a single-issue coalition and its leaders include big-name political and business figures from both parties, and former government officials, among them Robert Zoellick, former president of the World Bank, and Alice Rivlin, former head of the White House Office of Management and Budget.
Billionaire investment banker Peter Peterson, who has devoted millions of dollars to raising public awareness of the deficit, has been the major underwriter of the coalition.
Other trade associations and business groups, such as the Business Roundtable and the U.S. Chamber of Commerce, are lobbying on the cliff as well. But such existing organizations tend to be constrained by the sometimes conflicting views of dues-paying members and corporations.
This new campaign is now working on adding more CEOs, particularly in sectors that are not well represented like energy and technology. Some prominent names in those spaces say they have not even been approached.
"We never got a call. We never were invited," said John Roper, spokesman for Houston energy company Apache Corp.
While some doubt how receptive companies like Apache might be to a plan that includes higher taxes, the Silicon Valley high-tech community is expected to be more open to the pitch.
The CEO group said recommendations of the bipartisan Simpson-Bowles Commission provided an effective framework for a fiscal plan. The proposal has several options, including trimming tax rates for all income groups.
Simpson-Bowles also calls for slashing many popular tax deductions and adding them back only selectively. Honeywell's Cote, who was a member of that panel, said something like Simpson-Bowles should become a mandatory fallback if Congress cannot reach an agreement on its own soon.
A spokesman for the group said the $30 million raised so far would fund digital, print and TV ads, as well as 20 to 25 state chapters planned nationwide. Chapters are already open in Tennessee and New Hampshire, he said.
But Rep. Barney Frank, the Massachusetts Democrat who is retiring after his current term, criticized the CEOs, saying they were not courageous enough to advocate higher taxes on the wealthy. He voiced skepticism that eliminating loopholes while reducing rates would raise enough revenue.
"They wish they could be courageous, but they can't quite be," he said, adding the CEOs want Congress to make tough choices, "but why don't they do something tough?"
(Additional reporting by David Lawder in Washington, Anna Driver in Houston; Writing by Sakthi Prasad and Ben Berkowitz; Editing by Mary Milliken and David Gregorio)