COLDWATER (WTVB) - A cool and damp 2012 Halloween awaits Branch County trick-or-treaters this evening. The night ahead includes a pair of parades. In Quincy, they’ll be lining up at the middle school on East Jefferson at 5:30 and march on to Main Street and then down Liberty for the six o’clock parade. Trick or Treat hours in Quincy are from 6 to 8:30 p.m. In Bronson, the downtown parade at 6:30 ends at the Chicago Street school. Bronson’s trick or treat gets the early start for Branch County, beginning at five o’clock and running until seven p.m. Coldwater, which had its parade Saturday night, has official trick or treat hours of 5:30 until 7 o’clock. Finally, in Union City, trick or treat is from 6 until 8 p.m.
Halloween is now an eight billion dollar industry and most of that money does not come from candy sales. Peter Block, president and general manager of FEARnet television says these figures are kind of crazy given where the economy has been over the past few years. This year, Block says, the average person will spend more than 72-bucks on costumes, candy and decorations, and will have an estimated 15-thousand Halloween stores to choose from. Block says that the bottom line is that Halloween is such a big business because everyone likes to inch toward the edge of their level of fear and then take that one extra step. Block believes people seek out fear because it's nothing they feel they'll ever really be exposed to.