KALAMAZOO, MI (WTVB) - Early Thanksgiving Day shopping, then Black Friday, then Small Business Saturday. It all made for a busy weekend of holiday shopping and now this is cyber Monday for shoppers and more people than ever are expected to use the internet this year. Some may do it because it’s easier, some do it because it can be less expensive.
Marsha Leroy, an instructor in the Western Michigan University Department of Family and Consumer Sciences says consumers are being more cost conscious but still like to see and touch what they are buying first. And while they may purchase from the same retailer they visited, more than likely they will be looking for the same model at the cheapest price.
Every year Cyber Monday seems to grow. Matthew Shay at the National Retail Federation says sales are expected to jump to $2 billion today, up from $1.5 billion last year. It’s a quaint holdover from the days when folks would return to work on Monday and use their company’s higher speed computers to round out their shopping after black Friday. Now many have high speed internet at home, but retailers still offer their deals today.