EAST LANSING, MI (WTVB) - The marketing professors at Michigan State University get together at Professor Robert Kolt’s house every year to rate the Super Bowl ads and this year’s favorite for them was the Tide ad featuring the Joe Montana miracle stain. Second was the Sketchers Shoe commercial that featured a man tackling and hog-tying a Cheetah chasing a Gazelle. The E-Trade Baby and the Coca-Cola Chase finished 3rd and 4th.
They just don’t pick an ad just because it’s funny or memorable, but because it sells the product too. The professors hated the Pepsi Next, Go Daddy and Iron Man III ads,
Chrysler featured a pair of two minute ads this Super Bowl, and like the Eminem Ad and the Clint Eastwood ad of past Super Bowls, you had to look closely to even tell they were car commercials.
One featured Oprah Winfrey in a moving tribute to our returning troops, pitching jeeps. The other featured a 30-year-old recitation by Paul Harvey of “Why God made Farmers” selling Dodge Ram pick-ups.