On Air Now

Current Show

Larry King   1:00 AM - 5:30 AM

Call the "DJ in PJs" at 1-800-833-9211 and maybe YOU will be on Classic Hits Radio with Late Night Larry!

Show Info »

Upcoming Shows

Program Schedule »

Tune in to Listen

1590 AM Coldwater, Michigan 95.5 FM Coldwater, Michigan

Weather

Current Conditions(Coldwater,MI 49036)

More Weather »
48° Feels Like: 45°
Wind: SE 7 mph Past 24 hrs - Precip: 0”
Current Radar for Zip

Tonight

Cloudy 41°

Tomorrow

Mostly Cloudy/Wind 62°

Fri Night

Rain Late 45°

Alerts

  • 0 Severe Weather Alerts
  • 0 Cancellations

Top Super Bowl ads

by
San Francisco 49ers and Baltimore Ravens players gather on the field during a power outage in the NFL Super Bowl XLVII football game in New
San Francisco 49ers and Baltimore Ravens players gather on the field during a power outage in the NFL Super Bowl XLVII football game in New

EAST LANSING, MI (WTVB) - The marketing professors at Michigan State University get together at Professor Robert Kolt’s house every year to rate the Super Bowl ads and this year’s favorite for them was the Tide ad featuring the Joe Montana miracle stain.   Second was the Sketchers Shoe commercial that featured a man tackling and hog-tying a Cheetah chasing a Gazelle. The E-Trade Baby and the Coca-Cola Chase finished 3rd and 4th.

They just don’t pick an ad just because it’s funny or memorable, but because it sells the product too. The professors hated the Pepsi Next, Go Daddy and Iron Man III ads,

Chrysler featured a pair of two minute ads this Super Bowl, and like the Eminem Ad and the Clint Eastwood ad of past Super Bowls, you had to look closely to even tell they were car commercials.

One featured Oprah Winfrey in a moving tribute to our returning troops, pitching jeeps. The other featured a 30-year-old recitation by Paul Harvey of “Why God made Farmers” selling Dodge Ram pick-ups.

 

 

 

Comments