(Reuters) - Streaming music service Spotify has partnered with Ford Motor Co
Owners of Ford models with SYNC AppLink can access Spotify's catalog of more than 20 million songs through voice activation using its smartphone app.
The deal, announced by both companies on Monday, is Spotify's first collaboration with an automaker.
Spotify is a free on-demand streaming music service that also offers a subscription package that allows listeners to hear music without interruptions from commercials and gain access to play lists and preferences from any device anytime.
Spotify says it has 20 million active users worldwide, with 25 percent of them paying for subscriptions.
Music services like Spotify and Pandora Media Inc
Pandora is available in 75 vehicle models and has deals with automakers like General Motors Co
More than 1 million people have used Pandora's dashboard integration, it said.
Separately on Monday, GM said it was switching to AT&T Inc
(Reporting by Jennifer Saba in New York; Editing by Jeffrey Benkoe)