On Air Now

Current Show

Larry King   1:00 AM - 5:30 AM

Call the "DJ in PJs" at 1-800-833-9211 and maybe YOU will be on Classic Hits Radio with Late Night Larry!

Show Info »

Upcoming Shows

Program Schedule »

Tune in to Listen

1590 AM Coldwater, Michigan 95.5 FM Coldwater, Michigan

Weather

Current Conditions(Coldwater,MI 49036)

More Weather »
45° Feels Like: 45°
Wind: W 0 mph Past 24 hrs - Precip: 0”
Current Radar for Zip

Today

Isolated Thunderstorms 76°

Tonight

Thundershowers 49°

Tomorrow

Partly Cloudy/Wind 52°

Alerts

  • 0 Severe Weather Alerts
  • 0 Cancellations

Study Shows Pure MIchigan Campaign Successful

by
Pure Michigan logo
Pure Michigan logo

LANSING, MI (WTVB) - They say it pays to advertise and the folks who run the Pure Michigan Campaign say they have studies that prove it.

This week they are launching their biggest national summer campaign to date, spending 13-million dollars on national cable TV network buys to promote the state as a tourism attraction.

Five specific destinations...Grand Rapids, Ann Arbor, Mackinac Island, the Henry Ford Museum, and Traverse City have all chipped in $500,000 dollars to have custom ads promoting their locations run in the rotation.

This year for the first time, Pure Michigan has also put 6 short videos, each one promoting a different set of attractions, on YouTube.

 The films feature golfing, fishing, wineries, lighthouses, dunes and biking. 

 

 

Comments