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Chrysler credits Ron Burgundy ads for sales jump

Will Ferrell
Will Ferrell

AUBURN HILLS (WKZO) -- Sales of Dodge Durango pickup trucks jumped by 59-percent in October compared to a year ago.  Chrysler Group LLC officials are giving the credit for the spike to the ads it's been running featuring Will Ferrell as his Ron Burgundy character.  YouTube videos of Ron Burgundy pitching the trucks have been viewed over eight and a half million times in the past month, and Chrysler is reporting Durango website traffic has jumped 89-percent since the ad campaign started.

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