DETROIT (Reuters) – General Motors Co on Friday said it will double its commitment to spending with Black-owned media to 4% of its ad budget next year with a target of reaching 8% by 2025.
GM had come under criticism from some Black media leaders for not spending enough of the U.S. automaker’s ad budget with Black-owned media. GM said it will spend 2% of its annual budget this year with Black-owned media.
(Reporting by Ben Klayman; Editing by Chizu Nomiyama)
