(Reuters) – Adam Crozier will become BT Chairman later this year, the telecoms group said Tuesday, tapping a seasoned executive known for leading turnarounds at a variety of public and private businesses.
Here’s a look at the 57-year-old executive’s career:
** CHAIRMAN, ASOS, 2018-2021
Crozier joined the online fashion retailer in late 2018. Under him, the group bought fashion brands Topshop, Topman, Miss Selfridge and HIIT from the administrators of the collapsed Arcadia Group. Asos shares have fallen 23% so far during his tenure, which included the coronavirus pandemic.
** CHIEF EXECUTIVE, ITV, 2010-2017
Crozier restored the British broadcaster’s fortunes during his seven years in charge by reducing its reliance on advertising, and expanding its production business through a flurry of deals to add independent production companies. ITV’s revenue from sources other than advertising more than doubled under Crozier’s tenure.
** CHIEF EXECUTIVE, ROYAL MAIL, 2003-2010
Crozier launched a transformation programme focused on cost-cuts in the face of fierce opposition from unions, and brought in new machinery and equipment to modernize the debt-ridden company.
** CHIEF EXECUTIVE, ENGLISH FOOTBALL ASSOCIATION, 2000-2002
Crozier, then 35, took the role with little prior experience in the business of the sport. He is known for modernising the governing body of English football and hiring the national team’s first foreign manager in Sven-Goran Eriksson. He also clashed with leading officials over how the game should be run.
** SAATCHI & SAATCHI, 1988-1999
Crozier began his stint as an executive at advertising agency Saatchi & Saatchi in 1988, before becoming its youngest board member and joint chief executive in the 1990s after its founders resigned.
(Reporting by Sachin Ravikumar and Aditi Sebastian in Bengaluru; Editing by David Holmes)
