(Reuters) – French retailer Fnac Darty said on Wednesday it entered into a new partnership with tech giant Google, as it seeks to improve its online services.
Under the new partnership, Fnac Darty’s websites will use Google’s Cloud Retail Search, a solution designed to help customers find products more easily.
“Fnac Darty is the first retailer in France to implement this new Google Cloud solution, a move which aims to set new standards in terms of online and mobile shopping experiences,” the group said in a joint statement.
The retailer will also rely on Google’s data analytics, machine learning and artificial intelligence solutions to help it manage operations, the group said.
(Reporting by Dagmarah Mackos; Editing by Alison Williams)
