(Reuters) – Adidas AG plans to end its partnership with American rapper Kanye West, who now goes by Ye, following a rash of offensive behaviour from the performer and designer, Bloomberg News said on Tuesday, citing people familiar with the matter.
The news comes after Adidas announced on Oct. 6 that it had put its business partnership with Kanye West under review.
(Reporting by Mrinmay Dey in Bengaluru; Editing by Andrew Heavens)
