COLDWATER, MI (WTVB) – The B2 Outlet Store at 835 East Chicago in Coldwater has closed its doors for good.
The Coldwater store closed suddenly on Monday. It opened in late February of 2020, a couple of weeks before the COVID-19 pandemic began to take hold in the State of Michigan.
B2 President Duane Smith and Chief Executive Officer Matt Smith said in a statement posted on the store’s Facebook page that a sluggish retail economy has resulted in significant declined sales which has impacted nearly every retailer including B2.
“We have pivoted with various creative ways to drive foot traffic, yet a turnaround has not occurred.”
They went on to say that they have reached the point where closing a small number of stores was imperative and that these closings will allow them to focus energies on their remaining stores that can be profitable.
B2 Outlets are a retail chain based out of Zeeland that sells brand new items at low prices. They then give a portion of each purchase back to local and global causes.
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