COLDWATER MI (WTVB) – Coldwater residents are encouraged to participate in the annual Shop Small Win Big event on Small Business Saturday today.
This initiative, a collaboration between the City of Coldwater and the Coldwater Area Chamber of Commerce, emphasizes the crucial role small, local businesses play in the community’s economic vitality.
While Black Friday and Cyber Monday often dominate the holiday shopping weekend, Small Business Saturday provides a focused opportunity to support local merchants, artisans, and service providers, ensuring that more of every dollar spent stays within the community to support jobs and local services.
The “Win Big” aspect adds an extra layer of excitement for shoppers. By making purchases and scanning a QR code at participating downtown Coldwater businesses, customers are entered for a chance to win significant prizes, such as a $100 award for shopping in the downtown area.
This incentive encourages residents to explore the unique, personalized offerings that local shops provide, which often cannot be found at big-box retailers.
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