COLDWATER, MI (WTVB) – It was announced on Monday that Coldwater’s Downtown Development Authority is accepting applications for the next round of the “Match on Main” grant program.
Applications will be accepted by the D.D.A. through October 23 for the program which is provided by the Michigan Economic Development Corporation.
The program provides up to $25,000 in funding which can be used for such items as technical assistance, building renovation, permanent and semi-permanent activation of outdoor space, and general marketing and technology.
To be eligible, businesses and nonprofits must offer face-to-face goods or services, have a physical location within the downtown, and are required to have a minimum 10 percent match of funds.
The Match on Main program requires communities to administer a local application process before selecting up to two projects to submit to M.E.D.C. for funding consideration.
Applications to the D.D.A. will be scored using the eligibility requirements provided by M.E.D.C. and a list of local criteria.
According to a press release issued by the city, Coldwater’s local criteria will evaluate projects based on whether applicants have sought business support programs in the recent past.
The criteria will also include what extent businesses are actively involved in downtown projects and programs and whether the business type was identified by the community as a priority.
According to the 2022 Pulse Poll, the top priorities were retailers, restaurants, and experience-based businesses.
The D.D.A. must submit its selected projects to the M.E.D.C by October 28 with the winners announced the week of December 5.
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