COLDWATER, MI (WTVB) – Adventure Zone, the Tri-State Area’s premier attraction, officially launched its highly anticipated alcoholic beverage service on Friday.
Following a lengthy 18-month licensing process, the venue secured a Class C liquor license, allowing adult patrons to pair a curated drink menu with the facility’s recent upgrades, including duckpin bowling and an elevated food menu.
The opening selection features popular domestics like Bud Light, craft favorites like Bell’s Two Hearted Ale, and trending ready-to-drink options such as Cutwater Spirits and White Claw.
To prioritize safety and ensure fast counter service throughout the high-energy facility, Adventure Zone is debuting with a “cans-only” operational model.
Serving drinks in cans eliminates the immediate risk of broken glass across the gaming and recreation areas, though management says that alternative glassware options may be introduced as the beverage program evolves.
Adventure Zone Operations ManagerLogan Stritzinger says “This change has been one that patrons have been requesting for years,” he added “The licensing process has been slow going, but we appreciate everyone’s patience and are excited after 18 months to finally be serving guests.”
Adventure Zone opened the food portion of Zoomers Bar and Grill earlier this summer.
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