COLDWATER, MI (WTVB) – The Branch County United Way is officially kicking off its fall fundraising campaign this Wednesday, with the return of its annual Radio- Thon fundraising event.
The eight-hour event will air live on AM 1590 AND FM 95.5 WTVB from 7:00 a.m. to 3:00 p.m..
Every dollar pledged during the event will go directly toward helping local partner agencies address critical community needs across Branch County.
To encourage participation, organizers have announced that anyone who makes a donation or pledge will be entered into a drawing for a share of $1,000 in gift cards and promotional prizes provided by local businesses and event sponsors.
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