COLDWATER, MI (WTVB) – The Coldwater D.D.A. Board of Directors formally adopted the branding systems for Downtown Coldwater and the Coldwater Main Street Program on Wednesday.
A committee was established to execute the branding development strategy led by Ben Muldrow of Greenville, South Carolina and more than 20 stakeholders took part in the branding development process.
The resolution which was approved by the D.D.A. Board said the branding systems for Downtown Coldwater and Coldwater Main Street will help the board make progress towards meeting the Main Street America Accreditation Standards and better implement the Main Street Four-Point Approach™ to revitalization.
The branding systems for Downtown Coldwater and the Coldwater Main Street program were developed in consultation with the project committee, stakeholders, and local and regional market and demographic data.
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