LANSING, MI (WTVB) – Governor Gretchen Whitmer announced Wednesday that Coldwater is one of nine communities around Michigan have been awarded a total of $130,250 in grants to support downtown enhancement and improvement projects as part of the state’s ‘Make It in Michigan’ economic development strategy to develop attractive places across the state.
The Main Street Vibrancy Grant Program provides grants of up to $15,000 to Select or Master level Michigan Main Street communities for projects that enhance the vibrancy and economic vitality of Michigan Main Street downtowns.
Projects could include pop-up shop programs, implementation of a marketing or advertising campaign, physical improvements such as new seating, seasonal infrastructure, signage, or art, and other transformative projects that help create a sense of place and a more vibrant community.
Coldwater will use their $15,000 for a Public Art Program that will include installation of 12 painted murals, one 16-foot sculpture and two additional sculptures created by local youth and regional professionals, implementation of an Open Late event like what’s happening this Friday to feature the new artwork, and a promotional campaign to include a digital walking tour, social media promotion, and video campaign.
Audrey Tappenden, Branch County Economic Growth Director says “Downtown Coldwater’s inaugural art program is set to make a bold statement, thanks to the Main Street Vibrancy grant. With striking murals and sculptures woven throughout the district, this initiative will provide a dynamic, immersive experience for all to enjoy. As one of our most collaborative projects yet, it reflects the power of creativity and community coming together.”
As part of the Select Level of Michigan Main Street, communities receive five years of intensive technical assistance from MEDC with a focus on revitalization strategies designed to attract new residents, business investments, economic growth, and job creation to their central business districts.
After communities have completed the Select Level of the program, they can participate in the Master Level, a two-year commitment that includes additional training and networking and mentoring opportunities.
A total of 23 communities currently participate in the Michigan Main Street program at the Select and Master levels. To see the full list, visit here.
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